Who is Your Target?

So I will admit that I tend to watch TruTV quite a bit. TruTV is the predecessor of CourtTV...except now instead of Judge Judy they play reruns of Cops over and over. It's awesome. Truly a guys dream.

I have one question - in the middle of the endless reruns of Cops...why are there a ton of commercials for female birth control? It's Cops...I can't imagine that there are more women watching than guys. I hope that TruTV did their due diligence with the marketing research. I haven't seen even one commercial for beer while watching this channel...something I'd consider an obvious choice. For TruTV's sake...I hope I'm missing something obvious...