Helpful Marketing Resources

If you’ve been following my Blog for the past few weeks you surely know that I have developed quite a passion for Marketing…Interactive Marketing to be more specific. Since graduating and working in the field I have been learning an unbelievable amount (dare I say more than in college?). It’s a fast moving field which is constantly changing. The ‘best’ way to do something today could easily be the ‘worst’ way tomorrow – it keeps you on your toes, to say the least. Recently I got the chance to check out the site of another firm who specializes in SEM.

Apogee is one of many Search Engine Marketing solutions providers. I took a peek at their website and there are some good resources available to read about search engine marketing – these materials are definitely a strong vote of confidence to their knowledge about the marketplace.

The Apogee Search Blog has some great articles on very relevant topics that SEM’s (search engine marketers) are currently talking about. I particularly enjoyed their latest discussion on Google’s recent release of the new ‘Automatic Matching’ technology – well written and very insightful! I’m glad that they have the sense to present pros and cons of the situation instead of just complaining, which is the case with some other bloggers at the moment.

The other resource I have found extremely helpful on this site is the
Search Engine Marketing Glossary. Do you know what the following have in common? Link condom, PPC and CPM. Probably not…there are (at least) two similarities: 1. Most people reading them have no idea what they mean, and 2. They all appear in the glossary. I honestly had never heard of a Link condom...so even experienced interactive marketing employees can learn some new lingo! I wouldn’t spend the time writing about these resources if I didn’t find them helpful...so if you’re interested take a look!

Brought to you by www.apogee-search.com