Which is more effective: Creating buzz about a huge announcement that will be made on a specific date and time, or unexpectedly springing it at a random time?
At first I was thinking that creating a buzz would be most effective since it will get people talking about it and everyone will tune in to hear it…however after thinking it over a little I think I changed my mind.
In either case the ‘announcer’ must have enough reach that people are going to care about the announcement in the first place. If the ‘announcer’ fits that criterion…then I would predict that the faithful listeners would spread the news to other faithful listeners as well as anyone else who might be interested faster if it was a surprise. A planned announcement could come with the expectation that anyone who cares will be tuning in…so there is no need to spread the love afterwards.
Also, anything that relies on ‘buzz’ or hype stands the risk of being over hyped…a common problem for some movies these days. If the expectations are too high then it might be set up for failure before it even launches. Just some food for thought.
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